The Benefit of Testimonials — Are they worth the Paper They are Written On?

In the age of the Giant Megaphone — otherwise known as Social and Digital media, the consumer can voice their opinion pretty quickly. It is difficult, unless you have a lot of money or a very good lawyer, to make comments available for public consumption disappear. In an age where Trolls on the Internet are common place, bullying through social media is a day to day occurrence, a lot of companies are nervous about asking for testimonials, it is disappointing that we cannot be praised or seek praise for doing an exceptional job and providing an excellent service.